Hook
The first one to three seconds of a video that stop the scroll and earn the next few seconds of attention.
The hook is the opening beat — a line, question, or visual — that decides whether a viewer keeps watching or swipes away. On short-form feeds the first ~3 seconds carry most of that weight, so the hook is the single highest-leverage part of a clip.
Strong hooks create curiosity, promise a payoff, or open mid-action instead of with a slow intro.
Keep reading.
Hook Rate
The share of viewers who watch past the first few seconds — a direct measure of how well your hook works.
Read →Retention (Watch Time)
How much of a video viewers actually watch — the metric short-form algorithms weight most heavily.
Read →Virality Score
An AI prediction (often 0–100) of how likely a clip is to perform, based on hook, pacing and retention signals.
Read →Average View Duration
The mean amount of time viewers spend watching a video, in seconds or as a percentage of its length.
Read →Stop reading, start posting.
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