ChunkyMonkey
Avatars

UGC (User-Generated Content)

Authentic, creator-style content that looks made by a real user — widely used as native-feeling ads.

UGC is content produced in the casual, first-person style of an ordinary user rather than a polished brand ad. Because it blends into feeds and feels authentic, brands commission UGC-style videos as high-performing, native advertising. AI avatars now generate UGC-style spokespeople for product clips.

The appeal is trust: viewers respond to something that looks like a peer's recommendation, not a commercial.

UGC-style avatars (soon)

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