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Virality Score

Virality clipping is the difference between getting a stack of clips and knowing which one to post. ChunkyMonkey scores every clip it cuts for predicted performance — a virality score from hook strength, pacing and retention — and hands them back ranked best-first. Instead of guessing, you post your strongest moment first, every time.

Score my clips free →How it works
How it scores

What virality clipping measures

1

Hook strength

The first two seconds decide whether a viewer stays. Each clip is graded on how hard its opening hooks — the single biggest driver of short-form reach.

2

Pacing & retention

The model reads the shape of the moment — momentum, tension and payoff — to estimate how long viewers keep watching before they swipe.

3

Ranked best-first

Every clip gets a score, and the batch comes back ordered highest-first, so the strongest cut is the one you see and post first.

Why it matters

Post the winners first

Posting is a numbers game, but attention is not evenly spread across a long video — a handful of moments carry it. Virality clipping surfaces those moments so you spend your posting slots on the clips most likely to land.

It also removes the slowest part of repurposing: judgement. You do not have to re-watch an hour of footage deciding what is good — the score does the triage and you approve the top of the list.

Virality scoring is built into every repurpose job — paste a long video and the ranked, scored clips come back automatically.

FAQ

Virality clipping, answered.

What is virality clipping?▾
Virality clipping is cutting a long video into short clips and scoring each one for how likely it is to perform, so the best clips rise to the top. ChunkyMonkey does this automatically: it finds the strongest moments, scores them for hook strength, pacing and retention, and ranks them best-first.
What is a virality score?▾
A virality score is a per-clip prediction of performance from 0 to 100, based on hook strength, pacing and retention. A higher score means the clip is more likely to hold attention — so you post the highest-scoring moment first.
How is the virality score calculated?▾
Each clip is graded on the signals that drive short-form reach — how strongly the opening hooks, how well the moment paces, and how likely viewers are to watch to the end. Those combine into one score, and the clips are ranked from highest to lowest.
Does every clip get a virality score?▾
Yes. Every clip from every repurpose job is scored and ranked — there is no separate step and no extra cost. Scoring and ranking are included on every run, on every plan including Free.
Is a high virality score a guarantee the clip goes viral?▾
No — it is a prediction, not a promise. Reach also depends on your niche, timing, captions and posting cadence. The score is there to help you prioritise which clips to post first, not to guarantee any single result.
Which AI clip makers include a virality score?▾
Several clip makers score clips, but most gate scoring behind paid plans. ChunkyMonkey is built the other way around: the virality score is the headline feature and it is included on every plan, including Free.

See your clips ranked by virality.

Free to start — 60 upload minutes a month, scoring included on every run.

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Free plan · Scoring on every plan
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