How to turn a webinar into clips with AI

Why webinar clips outperform studio content

A webinar moment carries proof a scripted reel can't fake: a real audience, a live question, an answer delivered with teaching conviction. For coaches and course creators, that authenticity is the sales asset — the clip doesn't just say "I know this topic," it shows you teaching it to people who paid attention. The problem was never whether webinars contain clips; it's that nobody re-watches a 90-minute recording to find them.

The moments worth hunting (and the ones to skip)

The clips that travel from a webinar: a framework stated cleanly in under a minute; the myth-bust ("everyone tells you to do X — here's why that fails"); specific numbers and case results; and live Q&A answers, where the attendee's question is a ready-made hook. What doesn't travel: slide walkthroughs, housekeeping, and anything that needs the previous twenty minutes of context.

The workflow

Upload the recording to ChunkyMonkey's repurposing tool — MP4, MOV or MP3, up to 4 hours — or paste the URL. The AI scans the whole session, cuts self-contained moments into 9:16 clips with burned-in captions, and scores each for hook strength, pacing and retention. A 90-minute workshop typically returns a ranked batch where the top five are immediately postable.

The scoring matters double here: you recorded the webinar to sell the next one, so post the moments most likely to stop a cold scroller — not the ones that felt best in the room. The two are rarely the same, and the virality score is the tiebreaker.

From clips to enrollments

Run the evergreen loop: clip every webinar, post daily between cohorts, and point captions at the next registration page. Each clip is a proof-of-teaching ad you didn't have to script, shoot or edit — and the recording you already have is the inventory.