Shadowban
An alleged, unannounced suppression of a creator's reach without a formal notice or ban.
A shadowban refers to a sudden, unexplained drop in reach that creators attribute to a platform quietly limiting distribution — often blamed on flagged content, banned hashtags, or watermarks from other apps. Platforms rarely confirm it, and many 'shadowbans' are just normal variance in the algorithm.
Practical hygiene — original content, no third-party watermarks, community-guideline-safe topics — is the usual advice.
Keep reading.
Recommendation Algorithm
The system a platform uses to decide which videos to show which viewers, driven mainly by watch signals.
Read →Watermark
A logo or handle overlaid on a video; a third-party app's watermark can also suppress reach when cross-posting.
Read →For You Page (FYP)
TikTok's algorithmic main feed that shows videos to people who don't follow you — the primary engine of reach.
Read →Stop reading, start posting.
Turn a long video into ranked, captioned clips — free to start.
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