For You Page (FYP)
TikTok's algorithmic main feed that shows videos to people who don't follow you — the primary engine of reach.
The For You Page is TikTok's personalized, algorithm-driven feed (Reels and Shorts have equivalents). It surfaces clips to non-followers based on predicted interest, which is why short-form can reach far beyond your existing audience. Landing on the FYP is how videos go viral.
The algorithm tests a clip on a small audience first and expands reach if early retention and engagement are strong.
Keep reading.
Recommendation Algorithm
The system a platform uses to decide which videos to show which viewers, driven mainly by watch signals.
Read →Retention (Watch Time)
How much of a video viewers actually watch — the metric short-form algorithms weight most heavily.
Read →Engagement Rate
The share of viewers who like, comment, share or save — signals that a clip resonated enough to act on.
Read →Shadowban
An alleged, unannounced suppression of a creator's reach without a formal notice or ban.
Read →Stop reading, start posting.
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