B-roll
Supplementary footage cut over the main take to add context, illustrate a point, or hide edits.
B-roll is secondary footage — product shots, screen recordings, stock clips, cutaways — layered over the main A-roll. It keeps a video visually interesting, illustrates what the speaker is describing, and conveniently covers jump cuts so edits feel smooth.
Well-placed B-roll raises perceived production quality and can lift retention by giving the eye something new every few seconds.
Keep reading.
A-roll
The primary footage in a video — the main subject or speaker — that carries the core narrative.
Read →Jump Cut
An edit that removes a chunk of a continuous take, cutting straight from one moment to a later one.
Read →Retention (Watch Time)
How much of a video viewers actually watch — the metric short-form algorithms weight most heavily.
Read →Silence Removal
Automatically detecting and cutting silent gaps and pauses from a recording to tighten pacing.
Read →Stop reading, start posting.
Turn a long video into ranked, captioned clips — free to start.
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