Vertical Video (9:16)
Video shot or reframed taller than it is wide (9:16) to fill a phone screen — the standard for Reels, Shorts and TikTok.
Vertical video uses a 9:16 frame that occupies the full height of a phone held upright. It's the native format of every major short-form feed, so vertical clips get more screen real estate and typically more engagement than letterboxed landscape ones.
Turning existing landscape footage into vertical is the core reformatting step in repurposing.
Keep reading.
Aspect Ratio
The width-to-height proportion of a video, like 16:9 (landscape), 9:16 (vertical) or 1:1 (square).
Read →Auto-Reframe
Automatically re-cropping a landscape video to vertical while keeping the speaker or action centered.
Read →Instagram Reels
Instagram's short-form vertical video format and algorithmic feed, Meta's answer to TikTok.
Read →YouTube Shorts
YouTube's short-form vertical video format with its own feed, discovery surface and ad-revenue sharing.
Read →Stop reading, start posting.
Turn a long video into ranked, captioned clips — free to start.
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